Sesh Without Mess.
For the launch of the Dabaratus, we were tasked with creating a launch campaign around the new device. The goal was to make apparent the ‘sticky situations’ many dabbers may find themselves in. Whether it's sticky tools or stray shatter, it is inevitable that some oil will find its way onto your clothes, the back of your phone, or even searching for your stray dab that fell in the carpet. So we played up the sticky idea by creating a double truck with a glue adhesive, forcing the reader to rip apart the pages to find an alcohol swab branded with our message, ‘Sesh without mess.’ Along with print, whenever a customer purchased cannabis concentrate, budtenders would add our branded alcohol swab to their exit bag to clean off their home dabber tools.
Bakked
Double Page Ad / Campaign / Experiential
2016