:Pressie Branding

Pressed pills are inescapably viewed as medical in nature and effects. To overcome this, we designed :Pressies to be a tongue-in-cheek jibe at the more serious and formal identity common to brands making medical claims. The logo resembles a pressed pill with an tongue-out emoticon face, an invitation to take a pill. Just like the products themselves, the Pressies branding is cheeky, fun and effective.

To show that Pressies not only include the stated nutraceutical effects, but also the extra high consumers are looking for, we used simple packaging and a straightforward brand proposition; you know exactly what’s in there, how you can expect to feel, and that you will absolutely also get high. By highlighting what’s in each pill, we were allowed to create partial metaphors for each effect, ultimately coming together to create something even better than the sum of its parts.