*Made Better

Better Than Bouillon

Project Overview

Better Than Bouillon asked for a print campaign to raise awareness towards their new flavor launch at Walmart while also promoting the use of the product. The goal was to simply show readers that Better Than Bouillon can be used in a number of ways to make your basic recipes even better. Along with the print campaign, recipe inserts were also included to help drive consumers to purchasing the product or at least leading them to our website for more recipes.

Creative Direction - Chris Davis
Art Direction - Josh Fein
Copywriting - Chris Davis

We created a series of print ads (and recipe inserts) that drove home the idea that anything you make can be made better with Better Than Bouillon.

Execution

Print Ads
Recipe Insert

The end product here turned out pretty nice compared to what the client had provided. Working with copywriter Chris Davis, we were able to turn the very well lit, but kind of stock-y photography, into something own-able to the brand. Using the rich and beautiful food porn to first grab the viewers attention, we wanted to convey how anything you make can be made better with Better Than Bouillon. We were then able to create recipe card inserts that has asterisks alluding to the plate name and recipe on the opposite side.

The Fein Print